Color Shift III - Hoodie

This red-colored hoodie, featuring the word "Yellow" in crisp white font, creates a bold contrast that plays with our natural associations between colors and words. The design challenges the viewer's expectations, encouraging a deeper reflection on how easily we accept what we see at face value. By placing "Yellow" on a red background, this hoodie disrupts the familiar, symbolizing the complexity of perception and the way our minds reconcile conflicting information. It’s a conversation starter that blends bold, minimalist style with a message about breaking free from assumptions and embracing ambiguity.

.: Unisex Garment-Dyed Hoodie

.: 80% Ringspun US cotton, 20% Polyester
.: Heavy fabric (9.5 oz /yd² (322 g/m²))
.: Relaxed fit
.: Sewn in twill label